Je suis

Photo by Volodymyr Hryshchenko / Unsplash

Hi, I’m Willy Gunawan.

I focus on three things: building wealth, building businesses, and using technology to gain leverage.

I am a practitioner first. My work is grounded in sixteen years of navigating financial markets and operational challenges. I don't rely on hype or guesswork; I rely on data, discipline, and the pursuit of clarity.

Why This Website Exists

It might seem strange to see articles about Private Credit structures or Portfolio Allocation next to guides on AI Automation. But I believe these subjects share the same goal: they give you leverage.

Too often, people feel that investment is "too complicated" or that technology is "too fast."

My goal is to fix that. I want to bridge the gap between "hard to understand" and "highly profitable." I am here to show you that these subjects are not scary concepts reserved for institutions or experts—they are practical tools meant to build your independence.

Here is what we explore together:

1. The Wealth (Total Asset Allocation) Real wealth requires architecture, not just stock picking. We look at the full picture of asset allocation:

The Foundation: Using Bonds, Private Credit, and Property to preserve capital and generate income.
The Growth: Capturing value in Global Equities and emerging opportunities.
The Frontier: Navigating Crypto and digital assets with a structured, risk-managed approach.

2. The Work (Business & Solopreneurship) Business is about transformation. I write about the mechanics of growth—whether you are working by yourself or leading a team.

Starting: How to launch a solo career with a professional mindset.
Growing: Moving from "busy" to "productive" by building better systems.
Scaling: How to turn a service into a durable, valuable enterprise.

3. The Efficiency (AI & Automation) We are in a new industrial era. I explore how to integrate AI into your workflow—not as a novelty, but as a practical way to multiply your output and reclaim your time.

How to Use This Page

This site is a resource for action. Use it to solve the specific problem you are facing right now:

If you want clarity on markets: Read my Investment Notes. I focus on logic and long-term strategy to help you make smarter decisions.
If you want to build a business: Read the guides on Solopreneurship. You will find the roadmap to start working for yourself effectively.
If you want to save time: Check the Automation section. Learn how to let technology handle the heavy lifting.
If you need a strategic partner: For high-level advisory on capital structuring or family office operations, explore my firm, Sterling North Wyncrest.

The Bottom Line

These topics might feel complex at first, but they are learnable. And once you learn them, they become your greatest assets.

I’m glad you’re here. Let’s get to work.